I assume this happens due to a widespread belief that building a media company is how a programmer can "make it" these days. Yes in part, but there are also so

I assume this happens due to a widespread belief that building a media company is how a programmer can "make it" these days. Yes in part, but there are also some coders out there who take genuine interest in these things. Take, for example, me - I'm not the best coder in the world by any stretch of the imagination but I've had a unexplainable passion for animation for about as long as I can remember. I originally thought the way to "make it" was to follow in other's footsteps, make a web app, flip it etc, but I wholly believe that for this kind of thing to work your heart really needs to be in it. For me this wasn't the case. This is why I'm following a path that I'm genuinely interested in. The kind of thing that makes me jump out of bed with excitement in the morning and keeps me going until the wee hours in the evening. It's not a case of thinking about the payoff at the end of day as the only motivation for me to do what I'm doing (although its never too far from my mind) but it's the process I'm obsessed with and the potential of changing the game that keeps me intrigued. There's just so much ground that has yet been unexplored and I think really, this is the most exciting part of the whole process.