This article sounds like a recap of Hertzberg's Two-Factor theory which is basically the application of Maslow's hierarchy of needs to the corporate world. See

This article sounds like a recap of Hertzberg's Two-Factor theory which is basically the application of Maslow's hierarchy of needs to the corporate world. See: http://www.businessballs.com/herzbergmotivationdiagram.pdf http://www.businessballs.com/herzbergmotivationdiagram.pdf See: http://en.wikipedia.org/wiki/Two-factor_theory http://en.wikipedia.org/wiki/Two-factor_theory