Frankly, I don't buy the idea that a CEO should champion RWD or have any bias towards it. However, it is a good idea for the CEO to know what responsive web des

Frankly, I don't buy the idea that a CEO should champion RWD or have any bias towards it. However, it is a good idea for the CEO to know what responsive web design is. Of a start-up or a small company, that is. Agreed that it is nice to be aligned with the web as much as possible, but RWD can easily become an expensive undertaking for a company with fewer resources at hand. You don't want RWD to come in between when there is just too much to experiment with and throw away. Not recommended to start-ups, not at least to CEOs without hands-on on design. In fact, if you look at how fragmented the support (actually miserable) for web standards is on the mobile, the best option would be to let the team take this decision, not CEO alone. And if a CEO with zero technical/web-design skills says 'Yay, RWD!' just because he/she read it somewhere then, I believe, it is more trouble for the company than any help. Also RWD is not feasible in several scenarios. Many a times it is safer to premise the design for iPad and above for one part and iPad Mini and below for the other half. Or just stick to time tested fixed-column design.