There is nothing in the article that has anything to do with the title. Article just states that the iPhone was an example of 'New-Market Disruption' - not exac

There is nothing in the article that has anything to do with the title. Article just states that the iPhone was an example of 'New-Market Disruption' - not exactly breakthrough information in 2013 - and that you need to use different performance measures for disruptions. Obviously. The difficulty is in deciding which new performance measures are actually valuable to consumers, and the article or this theory doesn't seem to help there. ie. iPhone had great multimedia and web browsing performance, but those new rugged phones that came out around the same time had great resistance to knocks and battery performance.