>Natural flavors and fragrances captured during squeezing are added back into the juice to restore flavor lost in processing. A tiny mention at the end, but th

>Natural flavors and fragrances captured during squeezing are added back into the juice to restore flavor lost in processing. A tiny mention at the end, but this is 90% of the show. Try this: buy a half gallon of from-concentrate orange juice and a bottle of orange extract. Put a tablespoon or so of the orange extract into the half gallon of orange juice, and shake it up. Now taste it, and tell me that "not from concentrate" has much to do with anything.