>But the current 'fad' is exactly what you're talking about: flat, minimalist, getting out of the way? I only see that for the online version of a brochure. "

>But the current 'fad' is exactly what you're talking about: flat, minimalist, getting out of the way? I only see that for the online version of a brochure. "This is us, buy our thing". There can't really be much of a user interface for those, since there's not much to do, and currently they are all identical ugly bootstrap things with obnoxious javascript scrolling instead of pages. But actual web apps, where there has to be a user interface to let you interact with things I see mostly a "throw everything on there and who cares if it is usable" approach.