I think this is classic monetary policy to stimulate an economy. They're going to greatly expand the money supply. Producers will respond to the assumption that

I think this is classic monetary policy to stimulate an economy. They're going to greatly expand the money supply. Producers will respond to the assumption that consumers will be flushed with additional currency to expand production to meet that demand. So Amazon is playing Central Bank to its own economy in essence and trying to increase production. In this case that extra production will draw in additional consumers and they can step out having primed the pump initially but hopefully having left a positive cycle.