The article discusses products and not services, which are a bit of a different animal in more ways than one (especially in the one-time purchase vs subscriptio

The article discusses products and not services, which are a bit of a different animal in more ways than one (especially in the one-time purchase vs subscription). On the other hand, a recent HN submission concerning a service showed similar results - http://www.extendslogic.com/business/what-i-learned-from-increasing-my-prices/ http://www.extendslogic.com/business/what-i-learned-from-inc... But I completely agree - each case should stand on its own and you should test different pricing.