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Obligitory Disclaimer: Test and verify. I actually have a datapoint from one of my SaaS products showing the exact opposite conclusions from this article: Do
by jasonkester 14y ago
Obligitory Disclaimer: Test and verify.
I actually have a datapoint from one of my SaaS products showing the exact opposite conclusions from this article: Doubled prices, sales dropped to ~25% of their previous levels. Dropped prices back, sales came back.
But don't make any decisions based on that either. A few years earlier, I doubled prices for that same product and didn't see any sales change at all.
So go ahead and experiment with different pricing, but be sure to wrap it in an A/B test. Look at the actual numbers and let that make the final decision for you.
- pytrin 14y agoThe article discusses products and not services, which are a bit of a different animal in more ways than one (especially in the one-time purchase vs subscription). On the other hand, a recent HN submission concerning a service showed similar results - http://www.extendslogic.com/business/what-i-learned-from-increasing-my-prices/ http://www.extendslogic.com/business/what-i-learned-from-inc... But I completely agree - each case should stand on its own and you should test different pricing.