"Do you think that raising your prices by 50% will hurt your sales by 50% or more?" For an article claiming to treat pricing like a science, this sentence stoo

"Do you think that raising your prices by 50% will hurt your sales by 50% or more?" For an article claiming to treat pricing like a science, this sentence stood out. If you raise your prices by 50% (to 1.50 of original) and hurt your sales by 50% (to 0.50 of original), you'll only have 0.75 of your original income.