4 ms·

I don't see how this is very disruptive. What are the benefits of proprietary currency? That is, other than locking in your users to spending their money only o

• jaredmcateer 14y ago
  Not only locking in your users but abstracting cost away. Consumers are very sensitive to price changes to a product, e.g., Games are $0.99 now but $1.05 a week later and $1.07 a month later, they will notice and possibly stop buying or at least make less purchases. But if 100 amazon coins is $1 then $1.05 the $1.07 but Angry Birds is being advertised as 99 amazon coins the entire time then people are less likely to be put off from the sale.
  • rodly 14y ago
    Isn't that bad for your users though? I would feel taken advantage of if I learned that while the cost of a game has remained the same (99 tokens) but the cost per token has gone up.
    • jaredmcateer 14y ago
      It's a pretty tried and true system... packaging is a similar game reduce the size of the product, but keep the same packaging size while keeping the same price. You can definitely take it too far but on the whole consumers are much more tolerant to these types of changes, most aren't even really that aware.