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We've seen this with our site. The difference between getting a personalized feedback message and not is even more pronounced than the 62% cited in the article.

We've seen this with our site. The difference between getting a personalized feedback message and not is even more pronounced than the 62% cited in the article. And similar to the findings reported, the more a person has contributed the more likely they are to contribute into the future. Though for us, there is a dip in the middle that we're trying to resolve. We actually came up with what we call an "engagement" curve, which is the PERCENTAGE of people that will contribute at least X+1 times given they've contributed X times to the site.

Shamiq 18y ago
Do you think...you could post that somewhere? It would be neat to see (also, your target demographic?) Thanks!
- OmarIsmail 18y ago
  Here's the rough outline: http://s5.tinypic.com/2db9vyw.jpg http://s5.tinypic.com/2db9vyw.jpg X-axis is number of contributions. Y-Axis is percentage of people that have contributed at least X+1 times for the given X. So we can segment that out with various tests to see how it affects the engagement curve. For example, how does the curve shift when a user gets a personalized message? or a generic e-mail? Or does contribution type A, etc etc.
  - Shamiq 18y ago
    Interesting graph -- any idea why that second peak is followed by such a large drop? (though i guess if you could answer that correctly, maybe you could make it go away)
    - OmarIsmail 18y ago
      The broad answer I'd surmise is boredom. The solution: make it as fun as Call of Duty or Counter-Strike. Problem: How do you make a website as fun as killing virtual terrorists? ... outside of having a website that let's you kill virtual terrorists.
      - aaronblohowiak 18y ago
        ..."outside of having a website that let's you kill virtual terrorists" Somwhere, someone gets a facebook developer account and and opens up vim. You can make pretty much anything game-like: http://startup2startup.com/2009/01/09/jan29-amyjokim-shufflebrain/ http://startup2startup.com/2009/01/09/jan29-amyjokim-shuffle...

Shamiq 18y ago

Do you think...you could post that somewhere? It would be neat to see (also, your target demographic?) Thanks!

OmarIsmail 18y ago
Here's the rough outline: http://s5.tinypic.com/2db9vyw.jpg http://s5.tinypic.com/2db9vyw.jpg X-axis is number of contributions. Y-Axis is percentage of people that have contributed at least X+1 times for the given X. So we can segment that out with various tests to see how it affects the engagement curve. For example, how does the curve shift when a user gets a personalized message? or a generic e-mail? Or does contribution type A, etc etc.
- Shamiq 18y ago
  Interesting graph -- any idea why that second peak is followed by such a large drop? (though i guess if you could answer that correctly, maybe you could make it go away)
  - OmarIsmail 18y ago
    The broad answer I'd surmise is boredom. The solution: make it as fun as Call of Duty or Counter-Strike. Problem: How do you make a website as fun as killing virtual terrorists? ... outside of having a website that let's you kill virtual terrorists.
    - aaronblohowiak 18y ago
      ..."outside of having a website that let's you kill virtual terrorists" Somwhere, someone gets a facebook developer account and and opens up vim. You can make pretty much anything game-like: http://startup2startup.com/2009/01/09/jan29-amyjokim-shufflebrain/ http://startup2startup.com/2009/01/09/jan29-amyjokim-shuffle...