I would characterize my audience as non-techies who want to become techies. Basically, the software programs I have let people create and run websites very eas

I would characterize my audience as non-techies who want to become techies. Basically, the software programs I have let people create and run websites very easily. I also have some hosted solutions for those who don't even want to have their own server. That's how I started in the niche basically. I found myself helping my non-techie friends set up a simple website for themselves and figured others would need the same help too.