Show HN: WTFlop - a 72 Hour Post Mortem (LeanPub/PDF Sales)

A Post Mortem of what started out as a “subscription site" and turned into a beta launch through LeanPub. Within 72 hours, we have 5/100 top sellers by all time money earned (http://bit.ly/NzgUSp). The content is well received and should allow us to shift into a paid subscription site. ($3115 sales - $320.42 fees) = $2794.58 Total Revenue in 72 Hours Background: The idea was to make a subscription-based site (similar to the other video training site models) for CardRunnersEV based PDF analyses. We ended up over scoping and under budgeting time for our initial site launch and things kept getting delayed (I’m sure HN empathizes). We took the route of releasing "beta" content on LeanPub - easier for Danny and I to edit the markdown together in GDocs. Although 10% is steep for royalties long term in our position, LeanPub’s platform undoubtedly fit our beta purposes perfectly. Launch: * Bundled our 6 books into 3 bundles for people who specialize in different game types to buy at a discount: * Heads Up (1 v 1) - 13% of revenue * 6Max (6 Players around a table) - 16% of revenue * All 6 Books (both HU + 6Max) - 64% of revenue * Purchased a $200 / month coaching thread on twoplustwo.com * Created Twitter account and tweeted our release/sample analysis links. Future Plans: 1. Continue to promote beta content through twitter and sponsored articles 2. Get a blog up! 3. Stand-alone monthly subscription site w/ Stripe to accept payments I am now all the more motivated to put in those late nights building out our stack w/ Stripe. Happy to answer any questions and would appreciate some critical feedback/thoughts on how to continue. * Coaching Thread w/ Analysis sample: http://bit.ly/Ua971v * Danny's Blog Post: http://bit.ly/VC3lRy * "All 6" PDF Bundle: http://bit.ly/WsxiXX * Site (still a splash page): http://wtflop.com