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You certainly do seem to claim that. You say "the point [...] is to create a brand", and a few sentences later you say "also [technical reasons]". That to me lo
by gizmo 14y ago
You certainly do seem to claim that. You say "the point [...] is to create a brand", and a few sentences later you say "also [technical reasons]". That to me looks like a clear distinction between primary and secondary reasons.
Secondly, you say that focusing on the brand like this is part of Tesla's "ingenious strategy". However, as I pointed out in the previous post, all of the strategy you covered follows directly from constraints Tesla had. So Tesla's strategy of building a Roadster first is completely straightforward.
Tesla does have an ingenious strategy, though. For instance they are working on Free Charging Stations, they have unique showrooms and they are willing to license their technology to some of their competitors. I don't think any of those things are straightforward. So there is a lot to say about Tesla's ingenious strategy, but their expensive-cars-first strategy is not the ingenious part.