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Amazingly, it does. Trust me, I'm as surprised as you are. I've tried both designs, run split tests, the salesletter always wins. I know plenty of other people
by lionheart 18y ago
Amazingly, it does. Trust me, I'm as surprised as you are. I've tried both designs, run split tests, the salesletter always wins. I know plenty of other people who have also run tests, same result.
I have no idea why. Maybe people like to read?
The same tests also show that the less graphics the better. You'll notice that the Parrot Secrets site has almost none. Not even a logo or a header graphic. That's on purpose. The tests I've seen show that fancy graphics just destroy the conversion rate on a site like this.
I have no idea why this is the case. But I'm going to do what works, not what looks fancy.
- comatose_kid 18y agoCould it be because a significant percentage of them are on lower bandwidth communications? Did you qualify your niche the same way - by reading newsgroups?
- lionheart 18y agoI don't think so, I'd have to check my server stats but I think that most of them have high speed internet access. And I never did any research or anything to get into my niche. I found myself helping my friends to set up simple websites and I realized that other people might want the same help. I'm not a writer, so instead I just wrote software for the same group. It worked out for me.
- prawn 18y agoRelated: have an informational site that is monetised by AdSense. It's not that attractive, but was doing OK. One day, I upgraded the design to make it look more slick, and the CTR dropped to half of what it was. Left it for a week just in case it was a single-day anomaly, but it wasn't. Switched back to the ugly bland design and CTR jumped back to where it had been.