I think you're making the mistake of critiquing the beards thing in isolation. The point is that it's a drop in a bucket. You can look at any individual marketi

I think you're making the mistake of critiquing the beards thing in isolation. The point is that it's a drop in a bucket. You can look at any individual marketing campaign and come up with perfectly valid reasons it's not really sexist, but in aggregate it's problematic. The key word in mwetzler's comment is "microaggressions". It's the small things which are probably defensible in isolation but when viewed together exhibit some pretty obvious patterns.