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Let me offer a counterpoint to HN's cynicism. I watched the Super Bowl with tweets streaming through, it was fun and engaging to see reactions and wit to everyt
by chaz 14y ago
Let me offer a counterpoint to HN's cynicism. I watched the Super Bowl with tweets streaming through, it was fun and engaging to see reactions and wit to everything from plays, Beyonce, and commercials -- within seconds. If I scroll through now, it's like retelling a joke when the timing is completely off, and shrugging it off as, "well, you had to be there." It doesn't diminish the experience at the time, but it's hard to it relate now.
This isn't the first time for me that Twitter really added to a lengthy real-time event. I fired up my Tweetbot for both Hurricane Sandy and Election 2012. It depends on who you follow, but for me, it made for a much more entertaining night than just watching the CNN talking heads.
As for the value that these brands got, it's hard to say. We're still in the early stages of brands + social, and Oreo can't possibly account for an extra box of cookies sold with any level of confidence. But I do know that I enjoyed seeing Audi, Tide, and Walgreens get retweeted more than I saw my SF friends swearing at the 49ers for the 100th time.
- Swizec 14y ago> Twitter really added to a lengthy real-time event But a sporting event shouldn't feel like a lengthy real-time event imho. When I'm watching a good boxing match looking at anything but the screen is the last thing on my mind. Now american football on the other hand ... 4 hours for 11 minutes of gameplay. I just don't get it.
- jebeng 14y agoWatch them online at NFL game pass and it's around 2 hours per game commercial free, or edited and condensed down to around 1 hour. It is awesome.
- criley 14y agoMaybe that's because boxing doesn't stop a lot and is meant to be played in a short period of time while American football is more a military game of attrition with tons of breaks between skirmishes. Or are you just being willfully ignorant about this?
- elliottcarlson 14y agoIs that question really necessary? While the question is not directed at me, I AM ignorant to American football. Not everyone is familiar with the way American football is played, especially those from other countries. Your description does shed a new light on it - but I still don't care for it.
- criley 14y agoApologies, the normal trope on the internet is to be stupidly ignorant about American football as an excuse to insult it. "Lol handegg rules are so strange! Who would have thought Americans would like watching people stand about for hours!"
- JoeAltmaier 14y agoYeah completely nuts. Now, Cricket! Stasis for 24 hours, punctuated by - a guy trotting across the field! Wow! And horse racing - that's a sport, man. Nothing for half an hour, then a whole minute of horses running across a field a quarter mile away. Oh, the humanity. Don't get me started on track and field. They are a gut-busting good time. All those people milling around for hours, then somebody hops over a pole! I can't tell you how riveting. Yeah, American football is in great company the world 'round.
- chaz 14y agoI don't like the amount of clock management that's in football or basketball. Baseball can drag on forever with all of the pitching changes, and is best watched with something else to do. But when getting together with friends to watch an event, 2-3 hours is about right.
- chucknelson 14y ago> I fired up my Tweetbot for both Hurricane Sandy and Election 2012. It depends on who you follow, but for me, it made for a much more entertaining night than just watching the CNN talking heads. Tragedies like Hurricane Sandy, all about the "entertainment"...