Unfortunately, this is where the writers desire for a good lead in headline bastardizes the gist of what Dieter was actually trying to say. “…innovative design

Unfortunately, this is where the writers desire for a good lead in headline bastardizes the gist of what Dieter was actually trying to say. “…innovative design always develops in tandem with innovative technology, and can never be an end in itself.” The entire article is filling in the blanks from a series of quotes. At best, the actual quote implies that design innovation and technology innovation are 50/50 partners in future products.