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Careful with those two sets of data. One includes Hispanic or Latino separated and the other does not. Hispanic or Latino is a larger minority than the black po
by brixon 14y ago
Careful with those two sets of data. One includes Hispanic or Latino separated and the other does not. Hispanic or Latino is a larger minority than the black population.
Targeted advertising is nothing new. Do you think you will see the same advertising on BET as you will on TCM? They are going to use what data is on hand to focus ads. Most ads don't really accurately target most people, but enough do to keep them advertising. If it did not work then they would not do it.
Most ads on Facebook want me to get an MBA online.... I already have one, but they have to work with the data they have available.
- darkxanthos 14y agoGreat catch brixon. And exactly. There comes a point where for whatever reason, race, gender, or other physical attributes become great predictors for a market coughetsycough. There's one great reason they're (thankfully) supporting a ton more female development... That's their main consumer demographic.