This reeks of affiliate marketing. Background check websites are big business among affiliate marketers (https://www.google.com/search?q=background+check+affil

This reeks of affiliate marketing. Background check websites are big business among affiliate marketers (https://www.google.com/search?q=background+check+affiliate https://www.google.com/search?q=background+check+affiliate). Advertisers only pay for clicks, so creating 10,000 campaigns targeting first names is basically free. The CPC on most first names is nearly $0.00, too. Google is involved to the extent that they serve ads in response to specific keywords. Instant Checkmate is involved only to the extent that they ignore the source of their referrals. Someone with a little more free time could probably trace HTTP traffic to find the specific affiliate responsible.