He advocates throwing out the internal storage mechanisms of relational databases and instead having a wide variety of mechanisms suited to different ways data

He advocates throwing out the internal storage mechanisms of relational databases and instead having a wide variety of mechanisms suited to different ways data is used. Storing columnar data together rather than storing rows together is one example. This does not make the database look any different to an application programmer. http://www.vertica.com/product/overview http://www.vertica.com/product/overview Q: How are Vertica databases accessed? A: Just like any other relational database, using SQL and/or JDBC and ODBC. Vertica has partnerships with BI/Reporting software vendors such as Business Objects, JasperSoft, Informatica, and Talend to help ensure Vertica is compatible with popular reporting and ETL software.