They are asking for explicit consent to allow them to serve cookies. This is in direct response to the EU Cookie Law[1]. The law requires that companies who use

They are asking for explicit consent to allow them to serve cookies. This is in direct response to the EU Cookie Law[1]. The law requires that companies who use "tracking cookies" get permission from the user before implementing the cookies. It is their decision to not accommodate users who object to these cookies. My organization's site does the exact same thing, and we are a privacy professional association[2]. Very few, even among our membership, care about the cookies, but it is still important to comply with the law. [1]http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_guide/cookies.aspx http://www.ico.gov.uk/for_organisations/privacy_and_electron... [2]https://privacyassociation.org https://privacyassociation.org