If they are to have chance of replicating that success, I would think they have to aggressively brand Mojang as the "creator of Minecraft". Maybe then it would

If they are to have chance of replicating that success, I would think they have to aggressively brand Mojang as the "creator of Minecraft". Maybe then it would be possible. I know of Minecraft, but I didn't remember that Mojang was the company behind it, before I was reminded by this post.