Funny how RSS feeds solved this problem years ago. You have a standard format for articles that can contain rich text and embedded images (and videos, if you mu

Funny how RSS feeds solved this problem years ago. You have a standard format for articles that can contain rich text and embedded images (and videos, if you must). Then you have a single reader app for all news sites that can offline cache content where needed. Hell, you can even synchronize what articles you've read between devices. Of course in a world where everything must be plastered with flashing advertising banners and justified with pageviews, the wonderful RSS idea was quickly crippled through "teaser" articles that forced you to visit a website to read the whole thing and be subjected to the same mess of bad layouts, poorly chosen fonts and distracting advertising. The "download our rubbish app" overlays are merely another wart on top of this terrible state of things.