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The point is that Netflix will, but unlike traditional broadcast and cable, we won't. Unless I'm mistaken, Netflix isn't included in any sort of ratings, the m
by interurban 14y ago
The point is that Netflix will, but unlike traditional broadcast and cable, we won't. Unless I'm mistaken, Netflix isn't included in any sort of ratings, the main source of our information about television viewership.
Netflix will indeed have some of the most powerful analytic tools available to apply to their programming, but we have no way of independent verification. Well, I suppose they may break it down in a quarterly report, but they may not have any reason to.
I think lots of people are interested in the viability of this model. Television format entertainment hasn't been significantly "disrupted" by the internet yet and this could be a step in a new direction, but it'll be hard to tell without Netflix releasing their numbers.