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Agreed, but he might consider following Dropbox's tiered pricing approach and marketing strategy. Incentive free users to market the app for you, and only char
by murtza 14y ago
Agreed, but he might consider following Dropbox's tiered pricing approach and marketing strategy.
Incentive free users to market the app for you, and only charge heavy users. Down the road a few months, when he has proven the app's value to a large number of free users who have in turn told their friends, he can start charging everybody. This approach would still show perceived value by charging heavy users, while not limiting the app's growth potential by giving access to everybody.
- Osiris 14y agoThis approach worked for me. I worked on a free Windows program for about 8 months or so and it because fairly popular. At one point I decided to charge for it. I released a new version that provided basic free features and additional features for an upgrade. My first month was only $400 in sales but the second was $1800. The large use base I had was great at word of mouth and I made those sales with no advertising costs at all.