Maybe if people knew what Apple is planning for it's future they might treat it different. I don't get why Apple is hiding everything from everyone. They can b

Maybe if people knew what Apple is planning for it's future they might treat it different. I don't get why Apple is hiding everything from everyone. They can be clear about their future just like Google and Amazon. Everyone knows Google is investing in augmented reality and self driving cars or Amazon is trying to be big in content and customer electric market.