True story, the Huffington Post's CMS either did or still does A/B testing on all headlines within 5 minutes. Authors enter two headlines for each story, and af

True story, the Huffington Post's CMS either did or still does A/B testing on all headlines within 5 minutes. Authors enter two headlines for each story, and after 5 minutes, the headline that's garnered the most page views becomes the singular hed for that article.