The company he is describing is not dropbox, it is Evernote. At least today. Dropbox does seem to be going towards adding value on top of the stored documents

The company he is describing is not dropbox, it is Evernote. At least today. Dropbox does seem to be going towards adding value on top of the stored documents instead of just being a cloud FS. So, Evernote and Dropbox are on a collision course.