What this article basically says is that Apple is not special because it is likely to become (in case of price wars) Amazon. But I don't get what makes Amazon s

What this article basically says is that Apple is not special because it is likely to become (in case of price wars) Amazon. But I don't get what makes Amazon so special to be valued at P/E 3000 while Apple a company with enough capital on books to buy 100% of Amazon stock in cash is valued at P/E 10. Possibly a stupidity and self deception of investors. ( On another hand I totally admire Jeff Bezos and the company he built )