This didn't make sense. The title states Apple not only has influence on prices but actively affects them. After eight paragraphs of introduction, the author re

This didn't make sense. The title states Apple not only has influence on prices but actively affects them. After eight paragraphs of introduction, the author reverses his hypothesis to low priced apps drive Apple sales. The simple truth for low priced apps is well established: market land grab. When creating a new market it's essential to grab as much of the market as fast as possible. Some companies will grab as much as they can regardless of risk while others will be conservative and only grab as much as can be defended. Success requires the lowest possible barriers to entry by users, including price.