Some companies are cash cows and don't have to worry much about huge new innovations. Think of Coca Cola. Sure, they have to compete with Pepsi and are probably

Some companies are cash cows and don't have to worry much about huge new innovations. Think of Coca Cola. Sure, they have to compete with Pepsi and are probably investing in new equipment but at the end of the day, they aren't entirely reinventing themselves the way most tech companies have to.