This is completely focused on the financial side of the business. The innovation & marketing factors are not being considered, and those are precisely the eleme

This is completely focused on the financial side of the business. The innovation & marketing factors are not being considered, and those are precisely the elements that allow Apple to keep their high margin. If a product is - or at least is perceived - to be 100% better than the others, paying just an extra 30% is a win in the mind of consumers