I used to frequent these types of conferences a while back. I'd attend the larger evening events knowing who sponsored them. But when I got home I never though

I used to frequent these types of conferences a while back. I'd attend the larger evening events knowing who sponsored them. But when I got home I never thought once to review their service or see what they're all about. If the service wasn't recommended to me by a friend or in person I had no interest. I only went to the event to meet up with friends and possibly make new acquaintances. So in that regard I agree with the article. When you spend your marketing dollars feeding people alcohol, chocolate fondue and mini lamb-chop burgers that's what they'll remember. They won't remember your service and may never know what it does/did.