This whole notion of launching is pretty skewed. People put to much emphasis on it. Its like quinceañeras. They prepare and do a lot of stuff for the big party

This whole notion of launching is pretty skewed. People put to much emphasis on it. Its like quinceañeras. They prepare and do a lot of stuff for the big party expecting everything to be a success, but then Tio Jose ruins everything by getting drunk and hassling the DJ. Shit is going to happen. Always does. Always will. What you should work with is breaking into your market at a steady rate. Forget about blogs, and PR. Focus on customer acquisition. Many big businesses had shitty launches. The launch does not matter as much as some think it does. Hell, you can manufacture a successful launch pretty easily.