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Ad firm makes ad they already know CBS wouldn't allow. Ad gets rejected. The outrage! The controversy! Ad then gets 10x more exposure and they can resell the sp

by hop 14y ago

Ad firm makes ad they already know CBS wouldn't allow. Ad gets rejected. The outrage! The controversy! Ad then gets 10x more exposure and they can resell the spot. SodaStream, like Godaddy, Peta, many others before. Pretty smart.

pyre 14y ago
This wasn't an advertisement that was going to shock value, but crossed the line. This is an advertisement that was 'too competitive' with entrenched interests. CBS saying that its advertisement sales are not a 'free market.' It's less disturbing then the issue with CBS + CNET + CES2013, but it shows a pattern.
- kriro 14y ago
  Free (market) cuts both ways. Why shouldn't CBS be free to reject whatever they want?
  - pyre 14y ago
    I'm referring to CBS advertising sales as a 'free market' microcosm. (The 'market' being adverts on CBS)