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> CBS banned SodaStream’s Super Bowl spot because, apparently, it was too much of a direct hit to two of its biggest sponsors, Coke and Pepsi. An entire articl

> CBS banned SodaStream’s Super Bowl spot because, apparently, it was too much of a direct hit to two of its biggest sponsors, Coke and Pepsi. An entire article and not a single mention of the fact that SodaStream is controversial because its factory is located in Mishor Adumim? Seriously?

dotBen 14y ago
Had to look that up... apparently Mishor Adumim is a factory area located near Jerusalem in Israel. Um... my guess is that it was not mentioned because it has no bearing or implication as to the reason why the advert was blocked by CBS.
- georgefox 14y ago
  "In Israel" isn't quite true. > The EU's highest court ruled in 2010 that Sodastream was not entitled to claim a "Made in Israel" exemption from EU customs payments because of the companies' primary manufacturing plant location outside of Israel in the Israeli-occupied territories West Bank settlement of Mishor Adumim.[68][69][70] > Sodastream has been criticized for operating a manufacturing plant on land in the West Bank by the Israeli non-governmental organizations Coalition of Women for Peace[71] and Peace Now,[72] as well as other human rights organizations.[73] https://en.wikipedia.org/wiki/Sodastream#Controversy https://en.wikipedia.org/wiki/Sodastream#Controversy
dsr_ 14y ago
CBS didn't refuse SodaStream's ad because of their politics. They refused the ad because it makes fun of both Coke and Pepsi.
patrickgzill 14y ago
CBS is majority owned by Sumner Redstone, an ardent Zionist - you knew that, right?
ucee054 14y ago
The worst part is the article makes out that SodaStream is a "liberal cause". My ass. http://mondoweiss.net/2013/01/advertising-sodastream-arresting.html http://mondoweiss.net/2013/01/advertising-sodastream-arresti... http://mondoweiss.net/2013/01/fantastic-msnbcs-hayes-airs-segment-critical-of-superbowl-advertiser-sodastream-for-working-in-illegal-west-bank-settlement.html http://mondoweiss.net/2013/01/fantastic-msnbcs-hayes-airs-se...

dotBen 14y ago

Had to look that up... apparently Mishor Adumim is a factory area located near Jerusalem in Israel. Um... my guess is that it was not mentioned because it has no bearing or implication as to the reason why the advert was blocked by CBS.

georgefox 14y ago
"In Israel" isn't quite true. > The EU's highest court ruled in 2010 that Sodastream was not entitled to claim a "Made in Israel" exemption from EU customs payments because of the companies' primary manufacturing plant location outside of Israel in the Israeli-occupied territories West Bank settlement of Mishor Adumim.[68][69][70] > Sodastream has been criticized for operating a manufacturing plant on land in the West Bank by the Israeli non-governmental organizations Coalition of Women for Peace[71] and Peace Now,[72] as well as other human rights organizations.[73] https://en.wikipedia.org/wiki/Sodastream#Controversy https://en.wikipedia.org/wiki/Sodastream#Controversy

dsr_ 14y ago

CBS didn't refuse SodaStream's ad because of their politics. They refused the ad because it makes fun of both Coke and Pepsi.

patrickgzill 14y ago

CBS is majority owned by Sumner Redstone, an ardent Zionist - you knew that, right?

ucee054 14y ago

The worst part is the article makes out that SodaStream is a "liberal cause". My ass. http://mondoweiss.net/2013/01/advertising-sodastream-arresting.html http://mondoweiss.net/2013/01/advertising-sodastream-arresti... http://mondoweiss.net/2013/01/fantastic-msnbcs-hayes-airs-segment-critical-of-superbowl-advertiser-sodastream-for-working-in-illegal-west-bank-settlement.html http://mondoweiss.net/2013/01/fantastic-msnbcs-hayes-airs-se...