"They could probably just sign deals on a royalty basis and have studios take on the investment risk." I'm not sure what you suggesting makes business sense fo

"They could probably just sign deals on a royalty basis and have studios take on the investment risk." I'm not sure what you suggesting makes business sense for either netflix or the studios. A big part of the strategy seems to be exclusivity and having the whole season available on day 1. It's unlikely the studio will produce a full season without any upfront payment and with exclusivity... Netflix is a subscription business they wouldn't sign deals based on number of views. When they get the right to show a movie, they can show it as much as they want and they need to keep it this way.