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I've always been a fan of launching early. Until now. A few months ago, I launched my pet project to the public, with some nice publicity on websites like Tec
by jlm382 18y ago
I've always been a fan of launching early. Until now.
A few months ago, I launched my pet project to the public, with some nice publicity on websites like TechCrunch, but it was incredibly difficult to capitalize on the benefits of launching a premature product.
I thought it was successful. (it was certainly better than not doing a marketing launch at all)... but this didn't take into account the fact that it would have been significantly better if we had launched with good timing and with a better tested product.
I'll know for next time :)
- monological 18y agoWhat did you launch?
- timcederman 18y agointernshipIN.com
- patio11 18y agoA few months ago, I launched my pet project to the public, with some nice publicity on websites like TechCrunch, but it was incredibly difficult to capitalize on the benefits of launching a premature product. It is incredibly different to capitalize on the benefits of launching a product on Techcrunch, unless you are selling your product to exactly the type of people who read Techcrunch. If your product is Amazon S3, they're great customers to have. If your product solves business problems for bakers, not so much. The people who benefit most from Techcrunch are the startups where the company is the product, because "We got 100,000 users!" (who don't pay us money) and "We got on Techcrunch!" (who don't care about us) sound impressive when you're trying to sell that sort of product.
- maurycy 18y agoBut now, at least, you know that your project is something people want. Without launching, you wouldn't know.