I always end-up pointing at Craigslist. Yes, I agree, really nice design is a pleasure to use. No argument there whatsoever. But, there's a limit. People do

I always end-up pointing at Craigslist. Yes, I agree, really nice design is a pleasure to use. No argument there whatsoever. But, there's a limit. People don't visit websites to be in awe of the design. They visit to get something out of them. Craigslist has more than proven that what most of us would consider absolute-shit design works just fine if what you are selling is what visitors want. You won't find me dead doing a CL-type site, but it does have the power to ground you when thinking of grandiose animations and all manner of neat-but-pointless design flights-of-fancy. We can agree to disagree. For me, first is content or product, second is usable fixed design that converts well (through A/B testing) and a distant last is investing time, money and efforts into responsive design. I just don't see how it can possibly improve profitability.