as an aside, I wonder if there's some Steve Jobs vernacular style guide lying around at Apple, or if it's just from personal interaction that much of what Cook

as an aside, I wonder if there's some Steve Jobs vernacular style guide lying around at Apple, or if it's just from personal interaction that much of what Cook says (and others perhaps) sounds so much like him. Sure, I may be reading too much into 'really great', but I can't stop reading this stuff in Jobs voice.