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I think we would be remiss if we did not consider this in a more bayesian fashion. Say 90% of all tech companies are using sexist advertising. Big problem; cl
by jlgreco 14y ago
I think we would be remiss if we did not consider this in a more bayesian fashion.
Say 90% of all tech companies are using sexist advertising. Big problem; clearly something wrong with tech.
But that is only part of the picture. We have to consider what companies that are not "tech companies" are doing as well. If we see similar levels of sexist nonsense from them, then we should consider the possibility that the "techiness" of tech companies is not to blame and the problem has another cause.
I think it is very likely that this incident is a manifestation of something that is wrong with marketing and corporations in general. This stuff isn't popping up because tech is involved, it is popping up because advertisers are involved and executives okay it.
I feel I should say explicitly that I am not saying this behavior should be permitted "because everyone else is doing it". The behavior is not acceptable, but we should find the real cause.
- mnicole 14y agoTotally agree with you there. VS is a brand almost exclusively for women, and yet all of their marketing is clearly for men. That said, lingerie/fashion do have a [sometimes scantily-clad] human component that should be represented in some way (more tastefully..), whereas tech generally does not. That's my problem with this situation; there's no excuse for this company that could fall into the "but we make x, so it's kinda sorta okay" category.
- jlgreco 14y agoFair point.