5 ms·

Because they got an apathetic, arrogant, selfish, shitty response, that's why. You respond to people like shit, you get shit back. It's not rocket science.

• sp332 14y ago
  That is exactly my point. People started jumping all over HyperMac, and HyperMac dismissed the twitter pile-on as an uninformed mob.
  • rooshdi 14y ago
    Which was exactly the wrong way to go about things. You don't dismiss a large demographic's concerns by trying to throw it back at them.
    • Kalium 14y ago
      The alternative being... what, sitting down, listening to what they want to say, and then giving them what they want? Bear in mind that there's nothing more frustrating that someone apparently taking you seriously and listening to you and then flat-out refusing to give you any of what you want from them. It makes you feel like you were tricked by someone who never took you seriously at all. Fundamentally, this is about a company facing off against an angry group of people who want to force the company to action that pleases them. No CEO is going to enjoy that. Also, if the demographic in question isn't your customer base you're likely to treat them somewhat less seriously.
      • rooshdi 14y ago
        Well, I too was part of their customer base, but not anymore. If this is what the company stands for, consider me out. I'd much prefer purchasing products on their merits than some played out douchey marketing scheme.
      • mwetzler 14y ago
        As far as I can tell, HyperMac's customer base is people who own macs. Miss Rep is a bay area non-profit so I'm sure they have a very large base here. And a lot of macs. Not to mention all the techies, not at all affiliated with Miss Rep, who were tweeting about this event. Many tweeters and posters stated specifically that they were former or potential customers who will now look elsewhere.