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Well, the company in question was totally OK with objectifying women, so I would say that this is both a problem of sexism in tech and marketing. The advertisin

Well, the company in question was totally OK with objectifying women, so I would say that this is both a problem of sexism in tech and marketing. The advertising a company puts out or endorses is a part of the company's culture, even to the people working at that company.

jlgreco 14y ago
I don't buy that you can draw conclusions about individuals or their trade from what a company that happens to employ them does. This incident reflects poorly on the marketing people involved, and the executives involved. That tech is also in the company is irrelevant. If Uber started putting out sexist advertising, would that reflect poorly on professional drivers?
- king_jester 14y ago
  I didn't mean to say individual workers at HyperMac are responsible for the sexism, but rather that the company HyperMac most certainly is responsible, esp. those in charge of that company who made to call to run with this marketing.
  - jlgreco 14y ago
    Absolutely, my issue here is the "Sexism in Tech" headline. "Sexism in Hypermac" or "Sexism in marketing" would be far more appropriate I think.
    - dkador 14y ago
      Except HyperMac worked VERY closely with their marketing company. AND the vitriolic response was posted by HyperMac's CEO.
      - jlgreco 14y ago
        ....Riiiight. That is probably why I said the headline that specifies HyperMac would have been a better choice...
        king_jester 14y ago
        It's not like this is an isolated incident though, it seems like every other week we see yet another tech company with a sexist ad campaign, sexist convention booth, or sexist job advertisement flyer.
        jlgreco 14y ago
        I'm really still not seeing what any of these things have to do with tech. Tech is only the thing that all of these incidents have in common if you include only tech companies in your survey.
        king_jester 14y ago
        Well, this is another example of tech company that not only sees nothing wrong with employing sexist marketing, but the CEO doubled down on it and attacked anyone who disagreed with what HyperMac did. We aren't saying that only tech companies do this kind of thing, but rather why is it that so many tech companies do this kind of thing at all and why is it that the CEO of this company can get away with this kind of sexism without the whole of the tech community calling that out? Obviously, a site like hacker news will be reporting stories about tech companies far more often than other kinds of businesses.
        jlgreco 14y ago
        I suppose I have never really agreed with the equivalence people on hacker news make between tech, and companies that do tech. To me, they are completely different topics. I don't consider CEOs my peers, no matter what sort of company they are in charge of. A jackass CEO of a "tech company" says absolutely nothing about tech to me.
- mwetzler 14y ago
  The reason I titled this Sexism in Tech was because the story was about tech companies dealing with sexism. I was trying to offer advice to companies who may encounter this int he future. It's not because I think all tech companies are sexist. It's just that I work for a tech company and feel more comfortable talking about this industry. Sorry for the confusion.

jlgreco 14y ago

I don't buy that you can draw conclusions about individuals or their trade from what a company that happens to employ them does. This incident reflects poorly on the marketing people involved, and the executives involved. That tech is also in the company is irrelevant. If Uber started putting out sexist advertising, would that reflect poorly on professional drivers?

king_jester 14y ago
I didn't mean to say individual workers at HyperMac are responsible for the sexism, but rather that the company HyperMac most certainly is responsible, esp. those in charge of that company who made to call to run with this marketing.
- jlgreco 14y ago
  Absolutely, my issue here is the "Sexism in Tech" headline. "Sexism in Hypermac" or "Sexism in marketing" would be far more appropriate I think.
  - dkador 14y ago
    Except HyperMac worked VERY closely with their marketing company. AND the vitriolic response was posted by HyperMac's CEO.
    - jlgreco 14y ago
      ....Riiiight. That is probably why I said the headline that specifies HyperMac would have been a better choice...
      - king_jester 14y ago
        It's not like this is an isolated incident though, it seems like every other week we see yet another tech company with a sexist ad campaign, sexist convention booth, or sexist job advertisement flyer.
        jlgreco 14y ago
        I'm really still not seeing what any of these things have to do with tech. Tech is only the thing that all of these incidents have in common if you include only tech companies in your survey.
        king_jester 14y ago
        Well, this is another example of tech company that not only sees nothing wrong with employing sexist marketing, but the CEO doubled down on it and attacked anyone who disagreed with what HyperMac did. We aren't saying that only tech companies do this kind of thing, but rather why is it that so many tech companies do this kind of thing at all and why is it that the CEO of this company can get away with this kind of sexism without the whole of the tech community calling that out? Obviously, a site like hacker news will be reporting stories about tech companies far more often than other kinds of businesses.
        jlgreco 14y ago
        I suppose I have never really agreed with the equivalence people on hacker news make between tech, and companies that do tech. To me, they are completely different topics. I don't consider CEOs my peers, no matter what sort of company they are in charge of. A jackass CEO of a "tech company" says absolutely nothing about tech to me.
mwetzler 14y ago
The reason I titled this Sexism in Tech was because the story was about tech companies dealing with sexism. I was trying to offer advice to companies who may encounter this int he future. It's not because I think all tech companies are sexist. It's just that I work for a tech company and feel more comfortable talking about this industry. Sorry for the confusion.