> The rallying cry "do it for [person]" is usually only effective at rallying the troops who are already on your side, not convincing the other side. As it tur

> The rallying cry "do it for [person]" is usually only effective at rallying the troops who are already on your side, not convincing the other side. As it turns out, there's not just your side and the other side. There's also the side of people who are largely undecided, and don't realize just how broken the system is. "Do it for [person]" lets them know there's a problem.