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HyperMac's response was certainly accusatory, which is probably not good for anyone. But what if they had just said "We believe our display was not sexist, and
by slewis 14y ago
HyperMac's response was certainly accusatory, which is probably not good for anyone.
But what if they had just said "We believe our display was not sexist, and we won't be changing anything." Is that any better than "We acknowledge that you think our booth was sexist, and we support anti-sexism in tech, but our display was not sexist and we're not going to change anything" ?
The former at least seems honest, the latter condescending.
- dkador 14y agoI think both of those would be better than their actual response, which was accusatory and hostile.
- slewis 14y agoTotally agree. But the article seems to say that you should always acknowledge and support, even if you disagree. And I think that could come off as dishonest in some cases.
- dkador 14y agoThat's a fair point. I think the article is assuming that, in these cases, the companies are in the wrong. This is actually interesting. I think there's probably a huge opportunity to communicate with your customers in this case. There's got to be a way to engage while respectfully disagreeing.
- Kalium 14y agoThat would depend greatly on who you are engaging with. If you're dealing with your customer base, there absolutely is. They can and should be engaged as customers. If you're dealing with a number of people who aren't your customers and were never likely to be, then you have a different problem as the presumed customer relationship isn't there. In this scenario you're dealing with people who don't care about your product and wouldn't buy anyway but mostly want to see you knuckle under. Engaging them as customers is a fundamentally misguided decision.