I understand how it can be offensive and why it is but in this particular situation I can't help but feel the publicity being provided to the company is doing t

I understand how it can be offensive and why it is but in this particular situation I can't help but feel the publicity being provided to the company is doing them a favor. Sometimes these campaigns go a little overboard and become zealous when they aren't making much of a difference. I have never heard of Hyper-whatever. I have now. In 5 months time if I come across their name I may not remember the controversy but I will remember the brand, and they know it. Its a little different however if their core customer base was the ones in arms, not people like me who have never heard of them. Non-customers rallying doesn't do anything but spread their name about I feel.