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Done right, long copy sells. Not saying visuals won't help, but long copy does an important job. IF you have the problem in question that the product solves. If
by ahoyhere 14y ago
Done right, long copy sells. Not saying visuals won't help, but long copy does an important job. IF you have the problem in question that the product solves. If you don't, no amount of copy or pictures will sell you.
- wikwocket 14y agoI have heard that long copy is great for getting the sale, while short copy can be great for getting an email signup. I do think the copy here is good - the idea of long copy is that someone with the pain point you are pursuing gets interested and just keeps reading and reading... by the time they get to the call-to-action, they're more likely to be convinced of your offering. Perhaps in this case the higher price, lack of images, and relative ease of assembling such a pipeline for HN regular is turning some people off, but I think it has potential.