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Am I the only one that thinks offering a free e-book and some drip marketing emails feels like those spammy SEO software companies? You get a landing page wher

Am I the only one that thinks offering a free e-book and some drip marketing emails feels like those spammy SEO software companies? You get a landing page where you have to give your email to get a download. The "Guide" is usually just some distilled thinking that's rarely worth the email you traded for it. If you were smart, you probably used an email address you use for all of your spam, because you know once you get the guide, the next thing up is a bunch of drip marketing emails to get you to upgrade. The email tips are often just as vapid as the guide and you know you're in for at least 4 to 6 of them over the next 60 days, so you ignore every one of them and route them straight to notifications/promotions/spam. Drip marketing and free giveaways isn't anything new, and it _can_ be effective, but it's not a silver bullet to sales, by any means.

nathanbarry 14y ago
Don't dismiss a method because some people use it for questionable things. The goal is to build trust over time before asking for a sale. So putting out low quality content, followed by emails that aren't worth reading, doesn't build trust. Use this method to deliver value and the sales will follow.
- gbhn 14y ago
  Perhaps something like this has more valuable for big-ticket items. I'm personally put off if I go to what I think will be a product page but instead get offered marketing spam. In my mind, it's a sign that the product on offer is no good, or is at least a poor value.
- morganb180 14y ago
  Can you point me to one you believe is done really well? The ones I have encountered, without exception, fail to deliver on this promise, and feel more like spam and less like value.
  - nathanbarry 14y ago
    I think Kinvey does it really well: http://www.kinvey.com/how-to-make-an-app-android http://www.kinvey.com/how-to-make-an-app-android
    - morganb180 14y ago
      Thanks, I'll check it out!

nathanbarry 14y ago

Don't dismiss a method because some people use it for questionable things. The goal is to build trust over time before asking for a sale. So putting out low quality content, followed by emails that aren't worth reading, doesn't build trust. Use this method to deliver value and the sales will follow.

gbhn 14y ago
Perhaps something like this has more valuable for big-ticket items. I'm personally put off if I go to what I think will be a product page but instead get offered marketing spam. In my mind, it's a sign that the product on offer is no good, or is at least a poor value.
morganb180 14y ago
Can you point me to one you believe is done really well? The ones I have encountered, without exception, fail to deliver on this promise, and feel more like spam and less like value.
- nathanbarry 14y ago
  I think Kinvey does it really well: http://www.kinvey.com/how-to-make-an-app-android http://www.kinvey.com/how-to-make-an-app-android
  - morganb180 14y ago
    Thanks, I'll check it out!